A new concept aimed at supporting entrepreneurs and small businesses will open its doors soon in Downtown Bellefontaine. Proof is a modern pop-up shop space located at Rainbow Row Bellefontaine, offering short-term, move-in-ready retail opportunities for makers, artists, startups, contractors and brands.
Proof is a place that small businesses can pop-up and stand out. With flexible lease terms of one, two, or three months and a fully equipped storefront, proof. provides a simple, low-barrier way for entrepreneurs to connect with customers and test their products in a high-visibility location.
“Traditional long term leases can be intimidating, especially when you’re just starting out,” said Brianna Lewis, proof. Manager for Small Nation. “We created this space to be a launchpad and testing ground for a business to feature their product or brand and get feedback and ideas from their storefront experience. Whether you’re a baker, an artist, or an aspiring boutique operator, this is a chance to take your idea and put it in front of real customers, right now.”
Located in one of Downtown Bellefontaine’s busiest and most visible areas, proof. is fully furnished and includes utilities, retail fixtures, Wi-Fi, and is in walking distance to large free city parking lots. Nearby tenants include The Craft Emporium, Wild Mushroom Tattoos, and The Flats at Rainbow Row. The storefront also offers an optional marketing package, which includes professional photos, a custom press release, and training resources designed to help businesses build visibility and attract customers during their time in the space.
proof. is already seeing interest from a range of creators, from photographers preparing for senior photo season to product-based brands testing seasonal items or specialty services. Proof is also a great space for businesses located in other towns who may be interested in learning more and expanding to the Bellefontaine market.
The goal, according to Brianna, is long-term impact. “We hope this space becomes a reliable stepping stone for entrepreneurs to gain confidence, grow their brand, and maybe even establish a permanent presence downtown,” she said.
proof. is located at 116 W. Chillicothe Ave. The first business will be opening soon. For updates, follow along at facebook.com/proofpopup. Interested businesses can learn more and apply for a lease at www.itsproof.com.