I’ve been chatting with lots of creative people lately who are curious about Proof. on Rainbow Row – so I thought I’d capture the most frequently asked questions and answers I’ve shared:
1. What exactly is Proof.?
Proof. is a modern pop-up shop in Downtown Bellefontaine, offering fully furnished, short-term retail space (1–3 months) for entrepreneurs, artists, and small brands – no long lease required. It’s a launchpad, not just a storefront.
2. Who should apply?
Makers, home-business owners, start-ups testing new products, out-of-town brands dipping into this market – even photographers prepping seasonal offerings – Proof. is ideal for anyone wanting to test their idea in a real retail setting.
3. What’s included in the space?
Everything you need is ready to go: retail fixtures, a checkout counter, storage room, blazing fast Internet from Peak Fiber, Dressing rooms with light-up mirrors, smart TV’s for custom displays, a huge unique Disco selfie wall, and so much more. Plus, being part of Rainbow Row comes with access to community events and nearby parking.
4. Do you help with marketing?
Yes! There’s an optional marketing add-on that includes features like local media exposure, social promotion, newsletter mentions, and on-site support for your launch event. Definitely worth considering if you want a boost right from day one.
5. How flexible are the lease terms?
Very! Leasing options range from one to three months – perfect for seasonal offerings, testing a product line, or building buzz before committing to a long-term space.
6. Where exactly is Proof. located?
Right in the heart of Downtown Bellefontaine on Rainbow Row – 116 W. Chillicothe Ave – surrounded by shops like The Craft Emporium and Wild Mushroom Tattoo, with plenty of free parking just steps away!
7. Why launch at Proof. instead of signing a traditional lease?
Traditional storefront leases can be a huge commitment. Proof. offers a low-barrier way to “build in public” – find out if your brand connects with customers before investing in fixtures, remodels, or long-term rent. A great stepping stone to something more permanent.
8. Who’s been in the space so far?
Proof. just opened earlier this summer, and the first tenant – Greener Threads Embroidery (custom apparel) – is already making the space their own. Their success is showing just how quickly a pop-up can make an impact downtown.
Final Thoughts-
Writing about Proof. feels like witnessing a small business revolution in real time. With move-in-ready fixtures, supportive marketing tools, and no long-term commitment, it’s no wonder so many dreamers are lining up to test their ideas in real life.
If you’ve got a product idea or side hustle and want to see how it performs in front of real customers – without signing your life away in a lease – Proof. might be exactly the launchpad you need.
Also read more about whats included at Proof!
Still have more questions? Reach out to Brianna Lewis at Brianna@buildcowork.com or go to itsproof.com for more details!